Friday, June 23rd, 2017

Authority Blogs

January 12, 2010 by  
Filed under Website Design

Authority Blogs – Why are they so Important?

Having an authority blog or being specific to your niche when you are blogging, is extremely important.   People are looking for information on certain subjects, and they will leave very quickly if they don’t find the information they are seeking.

You have something like 56 seconds to impress your reader before they click out.  That’s not very long to grab their attention.  So make sure you add to your blog frequently.  Graphics that pertain to your niche are atheistically pleasing to the eye too, so put in a photo or two.

Having information that is targeted to a certain audience is going to make your task of getting traffic easier.  You should also use certain keywords targeted to your niche to capture your visitors, in fact this is paramount to SEO (Search Engine Optimisation).

Having an authority blog will enable you to become an expert in your chosen niche, you will become an authority in your topic rather than a “jack of all trades” with a blog that rambles on about nothing in particular, or several subjects.  People are not looking for that sort of information.

The majority of bloggers have blogs for monetary reasons.  If you have a blog that is too busy and has all sorts of different information and multiple icons in the sidebar for people to click on, most visitors will become confused as to the message you are sending out, and will quickly leave.

Keep your blog targeted and simple, stick to the topic or niche you are promoting.  If you are trying to sell dog training for example, there is no point going off the beaten track and talking about something that isn’t related to the topic.  Give good clear information on how people can train their dog and simple links for them to click on.

Pictures or video are great for demonstrating how to make your dog sit for example.

Authority blogs are often highly successful and your readers will thank you by returning, buying your products and possibly passing on your web address to friends.

Comments

2 Responses to “Authority Blogs”
  1. Maureen says:

    You’re welcome and I’m pleased you found it interesting.

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