Monday, February 19th, 2018

Business Websites

January 10, 2010 by  
Filed under Website Design

Why a Business Needs a Website

As business owners, sometimes we feel at a disadvantage because we don’t have an actual storefront where our customers can visit and examine our wares. Often we have to get out there, demonstrate products one person at a time or to a small group of people at a time.

The good news is, there is a virtual storefront available to you and you can have it open 24 hours per day 7 days a week.  Yes, I’m talking about your website and in today’s virtual age, more and more people are readily turning to the Internet for information and products.

As I mentioned before, effective copywriting often reduces our workload. It allows us to sell our product without customers having to contact us with follow-up questions or turning away because they don’t have enough information. A website can help you with this even further.

Benefits of Having Your Own Website:

• 24/7 storefront

• Answer questions from potential customers in the middle of the night.

• Build your mailing list. Use simple forms on your site to collect email addresses and follow-up with your prospects, so they will buy later.

• Targeted landing pages for your advertising. For example, if you advertise in a men’s magazine, you can send them to a specific page on your website that addresses their concerns.

• Business card marketing.  Make a special offer on your business card and send people to your website to claim it.

• You can only offer a few products in a brochure, your website can let your prospects know about your whole product line.

• Up-to-date and cheaper catalog of your products. If you are doing off-line marketing, you’ll still want a printed catalog, but your online catalog is very convenient to keep current.

If you’re proficient in HTML (the language used to build websites) or have a little time to learn you may be able to save some money by building your own website on software such as Dream Weaver.

If you don’t have the experience or the upfront cash to invest in the software you can consider an online website built by Skilled Internet Marketing Pty Ltd at a fraction of the cost of purchasing Dreamweaver.  This will take the hassle out of locating a host, learning a new program, sourcing a “shopping cart”, and many other frustrating tasks to set up a professional looking website.

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